How we make money
The short answer is that we do not, yet. This site has no income of any kind: nobody pays for a mention, no advert is sold, no link earns a commission. The longer answer lists the ways a site like this one could earn, explains why each is switched off here, and says what would have to happen in public before any of them were switched on.
Income today: none
Online Betting Kenya has earned nothing since it went live and has no arrangement, signed or spoken, that would change that. There is no affiliate account, no advertising network, no sponsor and no subscription. The site is a demonstration build whose publisher has not yet published a legal entity, so there is also nobody to invoice.
Possible sources of income, and whether this site uses them
| Source | Used on this site? | Why not |
|---|---|---|
| Commission links to operators (affiliate links) | No | A link that promotes participation in gambling is an advertisement under regulation 2 of L.N. 114 of 2026, and section 87(1) of the Act requires the Authority's approval for gambling advertising on any medium. No approval is held. |
| Display advertising for operators | No | The same sections apply, and regulation 8(c) of L.N. 114 would require each advert to carry a licence number, a responsible gambling message and the licensee's details. None is carried because none is run. |
| Sponsored or paid articles | No | The editorial policy allows no operator to see a draft. A paid article would also be an advertisement under regulation 2. |
| Paid listings or featured badges | No | The site publishes no listings. Operator names appear only as plain text copied from the regulator's list. |
| Commission on apps, SIM cards or payment products | No | No arrangement exists. Payment facts come from Safaricom's and Airtel's own tariff pages and are quoted, not sold. |
| Reader payments or donations | No | Nothing is set up: the site has no forms, no accounts and no payment page. |
The law behind the absence of operator links
Section 87(1) of the Gambling Control Act, 2025 prohibits gambling advertising on any electronic or other medium without the Authority's approval, and extends the prohibition to the use of celebrities and the sponsoring of events to promote gambling. Section 87(4) sets the penalty for breaching the section at a fine of up to KES 20,000,000 and/or 20 years' imprisonment. Section 87(2)(g) requires twenty per cent of aired gambling advertising to promote responsible gambling.
The Gambling Control (Advertising) Regulations, 2026 (L.N. 114) fill in the detail. Regulation 2 defines an advertisement as any communication promoting participation in a gambling activity through print, broadcast, outdoor, electronic or digital channels. Regulation 5 requires an advertiser to apply to the Authority on Form 1 at least seven days before a campaign starts, with the full text and artwork. Regulation 8(c) lists what every approved advert must show, including the licence number, the words gambling is addictive or play responsibly, the licensee's name, address and customer care number, and a helpline. Regulation 9(a) bans a call to action, and regulation 9 goes on to ban associating gambling with celebrities or social success, depicting it as investment or income, and appealing to minors. The Excise Duty Act (Cap. 472) adds a 15% excise duty on fees charged for advertising betting, gaming, lotteries and prize competitions on the internet, social media, television, print, billboards and radio (First Schedule, Part II, paragraph 8).
A commission link is a communication that promotes participation and invites a click. Carrying one without approval would put this site inside section 87(4). Carrying one with approval would make the site an advertiser whose copy had to pass regulation 8 and 9. Neither fits a reference book, so the site carries none.
What would happen first if that ever changed
This page would change first, before any link appeared anywhere. It would name the income source, the date it started and the Authority's approval reference under section 87(1). The publisher's legal entity would be published on the about page at the same time. Any commercial link would be marked as such where it appears and kept out of the body of guides, which would not be rewritten to favour anyone. The editorial policy would record the change with its date, and the corrections log would carry an entry. If you are reading this paragraph in the present tense, none of that has happened.
What it means for you
A page here has no reason to steer you toward one operator or away from another, and no reason to make betting sound better than the law describes it. The trade-off is just as plain: the site is new, has no track record and no named reviewer yet, and earns nothing that would pay for one. Read it as a careful index to the law, check the section it cites, and decide for yourself.